Fudi Supermarket 精品超市

Branding 品牌设计
Branding Strategy 品牌策略

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Fudi is a chain supermarket based in Beijing. We created a name for the brand, and carried out the overall brand system design, guidance system, and formulated a series of brand strategies from product design to marketing for the brand.

fudi 是一家基于北京的连锁性超市。我们为品牌创造了名字,并进行了整体品牌系统设计,导视系统,并为品牌制定了一系列从产品设计到市场营销的品牌策略。

Art directors: Zhongkai Li, Willis Kingery, Hyung Cho

Project manager: Zhongkai Li

Video animator: Habin Cheong