Fudi Supermarket

Branding Strategy


Fudi is a chain supermarket based in Beijing. We created a name for the brand, and carried out the overall brand system design, guidance system, and formulated a series of brand strategies from product design to marketing for the brand.

Art directors: Zhongkai Li, Willis Kingery, Hyung Cho

Project manager: Zhongkai Li

Video animator: Habin Cheong